Online Advertising- Our Process

Our online advertising philosophy is simple — if you’re not properly marketing your website, you don’t need a website. In this game, it is not a field of dreams in which “if you build it, they will come.”

Therefore, we have designed a simple, step-by-step process with an extremely reasonable fee structure to ensure you get the most “bang for your online advertising buck.” This allows you to build up your online advertising efforts at your own pace.  HYPERLINK “http://borczdixon.com/contact_us.html” Call us for specific pricing and let’s get started…

 HYPERLINK “http://borczdixon.com/web_design.html” Step 1. Website Design & Development

  • Graphical User Interface – GUI Design
  • Interaction Design (Website architecture/navigational organization)
  • Programming implementation of HTML, CSS and Java script as required
  • Copy editing (Complete copy writing services are available)
  • Comprehensive Search Engine Optimization (SEO) set-up, including metadata & site map submission

Now you have a website — great start. But having a website without properly marketing it is like having a billboard in the middle of the woods — you’ve got one, but nobody can see it.

 HYPERLINK “http://borczdixon.com/search_engine_marketing.html” Step 2. Search Engine Marketing (Natural, or Organic search)

This is an ongoing process, not a “lock-it and leave it,” proposition. Those businesses you see showing up in the organic or natural page-one search results page don’t get there by accident. Those companies employ experts to ensure that they rank high when potential customers are looking for them. We’ve put it all together in one simple monthly program. Here’s what you get:

  • Content Management – Add/Edit/Delete pages, categories, copy or images as required
  • Metadata Implementation – in conjunction with changing SEO standards and content management requirements
  • Ongoing website analysis – keyword relevance, page theming, market driven demand
  • Hosting and Server Management
  • Full reporting of all monthly activity

Content Management Tools – Your website comes standard with a set of modules that provide a creative, flexible approach to content presentation and management — create it once, share and reuse it many times. Both Modules and Form Elements work this way, resulting in significant time savings as we build, maintain, and scale your website.

Some of the most popular module features that come standard with your website include:

  • Section Content Manager – Add/Edit/Delete pages, categories, copy or images
  • Calendar – fully integrated calendar functionality with event management
  • Data – import and work with any data files easily deployed on your website (ie. Excel Spreadsheets)
  • Feed – leverage the SEO benefits of RSS feeds
  • Form – dynamic form builder
  • Gallery – easily display a series of images with built-in functions
  • HTML – leverage the rest of the web (ie. Google maps)
  • Video Player – easily display video with web-standard video controls

Other online advertising services are available for an additional fee including Social Network Marketing. ( HYPERLINK “http://borczdixon.com/social_network_marketing.html” Click here for more information – link to Social network mtkg)

Looking for instant gratification? It’s true, organic listings are free, but the natural rankings are determined largely upon a search engines underlying algorithms. An advertiser cannot pay their way to the top with organic listing results. It’s a process that requires dedicated expertise and time to elevate to page-one visibility (Anywhere from 90 to 120 days). Thank goodness for Pay-Per-Click — get to the top of the search results page today!

 HYPERLINK “http://borczdixon.com/pay_per_click.html” Step 3. Pay-Per-Click Advertising
One time set-up fee

Pay-Per-Click Set-Up Fee includes:

  • Account set-up
  • Keyword analysis – traffic demand, trends, bid amounts
  • Keyword development – based on analysis, create list of keywords and negative keywords
  • Keyword grouping – establishing relevant keyword-themed campaign groups
  • Textural ad development – write text ads by keyword group

Online Advertising Management Fee

Pay-Per-Click Monthly Management Fee includes:

  • On-Going Keyword analysis – traffic, trends, bid amounts, bounce rate, page views, stickiness
  • Keyword Management – based on analysis, manage keywords bids and ongoing negative keyword studies
  • Textural ad testing – The ABT’s of online advertising – Always Be Testing one text ad performance vs. another per campaign
  • Quality Score – properly managed programs increase keyword Quality Score which, allow for higher click-thru-rates at a lower cost-per-click. In short, you get more “bang for your advertising buck.”

Pay-Per-Click Advertising Budget

This is the advertising cost paid directly to the search engines (ie., Google Adwords) based on click-through traffic delivered to your website.

At the end of the day, online advertising is just advertising. Just like a newspaper ad, a tv spot or a billboard, there is a media cost. As part of our Pay-Per-Click set-up fee, we will recommend a monthly budget based on:

  • Competitive analysis
  • Market demand
  • Related suggested keyword bids
  • Geographic distribution