All posts tagged: social media in 2014

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The Importance of Social Media Marketing: Looking Beyond the ROI

Anyone still struggling to decide if their business should be actively marketing on social media is, lets face it, pretty late to the game at this point. Of course every business should have a social media strategy in place. The competition has likely already been marketing through social media and these days, their customers expect to easily find them throughout the growing number of social media profiles. Social media is more than just ‘Likes’ and ‘Tweets’ these days, as it has quickly evolved into an integral role in almost every business’s sales cycle. It is a very powerful tool in the right hands, but it can still be an effective means of advertising with even basic attention.  Imagine taking the most important metrics of every popular advertising medium over the last few decades (reach, frequency, engagement, direct response, tracking, etc..) then rolling it into one shiny little package and you’ll […]