Every marketer knows that the key to a successful integrated marketing program all comes down to the mixology. Successful marketing campaigns need the same balance and precision as a perfectly mixed cocktail – with the ideal combination of ingredients!
All posts tagged: social media
Since its inception in 2010, Pinterest has captivated and inspired users with its innovative yet simplistic visual discovery engine. Pinterest bringing stories to life and helping users (also known as “Pinners”) discover new things they want may want to plan, buy and experience in the future. The unique, visual nature of Pinterest continues to captivate new users with its continuous stream of content that Pinners simply love to engage with! Why is this social platform such a sensation? And more importantly—as marketers, how is Pinterest relevant to the modern marketing plan? Read on to learn a few of the many profound powers of Pinterest, according to the social media experts here at Borcz + Dixon: Inspire Your Audience: Today’s consumers continue to turn to Pinterest because they are looking to be inspired. Pinterest is a powerful way for businesses to reach both new and existing target audiences in a new and exciting way. Pinterest helps users find creative ideas and inspiration for future projects, events and […]
In “The Trend Behind Hashtags,” we discussed where hashtags originated and the trends that keep them popular. Now it’s time to talk a little bit about using hashtags for both personal and professional use. 1. Keep it short and simple There’s no reason to make your hashtag a run on sentence. Hashtags are used to track trends and create conversations. If you have something clever to say, try saying it without jumbling the words together and placing a hashtag symbol in front. 2. Limit your hashtags to 3 at most I cannot stress this enough—there is absolutely no reason to use more than three hashtags. Doing so looks like spam. Furthermore, hashtags are used to capture the topic of what you’re posting about or the photo you’re sharing. You should not need more than three hashtags to summarize what you’re sharing. If you do, then you’re doing it wrong. 3. […]