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Continue Reading HOW TO DRIP LIKE APPLE: A GUIDE TO ANTICIPATION MARKETING

How to Drip like Apple: A Guide to Anticipation Marketing

“They’re making another one already?” That’s what people say when rumors of the next iPhone first begin to surface. But what do they say when it’s finally out? “Oh you got the new one!? I’m picking mine up next week.” How in the world does Apple get people to this point? From “I’ll wait till the next one” to “Backorder!? Why didn’t they make more?” It’s simple really. They drip like Chinese water torture. Even if you’re not familiar with the term “drip” I guarantee you’ve experienced it. It’s when companies release bits of information about their product to customers slowly. Always enough to peak their appetite, but never enough to satisfy. It leaves them starved for the next morsel of information. It’s how Apple gets people eating out of their hands and forming lines days in advance of release dates. It starts with a rumor. Then a few more […]