All posts tagged: how to write good content

Content Marketing Demystified

Content is still the irrefutable king in the land of online marketing. And although content marketing has been around forever, it has recently become a hugely popular buzzword. So what is it exactly? Here’s what Wikipedia has to say: Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to guides, Q&A’s, photos, etc. Pretty basic, but you get the idea of the fundamental purpose of content marketing. Create content. Promote it. Acquire new customers. SEO and the Biggest Content Marketing Myth Is content marketing great for SEO? Absolutely. When you add a blog to your website and write high quality posts you become an authority for your industry. Google recognizes authorities and rewards them by ranking them higher for industry terms. However, there […]