All posts tagged: content marketing

Continue Reading

#FTWs and #fails of Online Content Marketing

So, as you can tell from the title of this blog post, we’re going to be chatting about online content marketing. As you can also tell from the title of this blog post, we will be discussing the #FTWs and #fails of said online content marketing. If you’re scratching your head because you don’t know what a hashtag (#) is, you need more help than I can give you in this post. But if you just need a little clarification on what #FTW and #fail have to do with online content marketing, here are some quick definitions: #FTW: This stands for “For The Win,” and is basically used to describe something that is totally awesome. For example, “Wow, my content marketing campaign is really taking off! My company/client/brand is starting to see incredible results from this campaign. Online content marketing #FTW !!” #fail: This means exactly what the actual word […]

Content Marketing Demystified

Content is still the irrefutable king in the land of online marketing. And although content marketing has been around forever, it has recently become a hugely popular buzzword. So what is it exactly? Here’s what Wikipedia has to say: Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to guides, Q&A’s, photos, etc. Pretty basic, but you get the idea of the fundamental purpose of content marketing. Create content. Promote it. Acquire new customers. SEO and the Biggest Content Marketing Myth Is content marketing great for SEO? Absolutely. When you add a blog to your website and write high quality posts you become an authority for your industry. Google recognizes authorities and rewards them by ranking them higher for industry terms. However, there […]