All posts tagged: color

Continue Reading Stop Misusing Color

Stop Misusing Color

Color is not to be misused. It demands attention, sets the tone and evokes emotion. Yet, many of us misuse color. Well, stop it! Stop thinking color has to be this or color needs to go here or there or represent this and that. The question is, can you make the color work? Does the color represent the look and feel you’re trying to achieve? Does the color represent your message? Color is best when it follows your first instinct. Unless you have bad instincts, always go with your first reaction. Disclaimer—if you make bad decisions and have poor instincts, it is advised that you work with someone who does not! Why? Color should be carefully chosen, but it should not be overanalyzed. Color is color. It either works or it doesn’t. It’s kind of like a hair cut. If you get a bad haircut, maybe it’s bad because you […]