Advertising and Marketing

Social Network Marketing (SNM)

Overview:

The fundamental difference between social media and traditional advertising or public relations is the ability to have a dialogue with your customers. That, more than any other tactic, builds understanding and powers (and empowers) brand evangelists.

As an added benefit, search engines love to see the inter-connectivity expansion across the Internet (ie. A “web”). They reward you with higher rankings for propagating relevant content across a wide variety of places across the Internet.

Thus the popularity of social networking, linking campaigns, blogging, rss feeds and the like. The problem is, who has the time to keep up with all the latest trends and best practices to truly leverage the benefits of SNM? We do!

Outlined below are recommended SNM services that will be managed on your behalf on a consistent, professional basis with technically proficient techniques that will leverage all of the benefits of Social Network Marketing including:

  1. Brand Management
  2. Empower your prospects and customers as your brand evangelists
  3. Improved Search Engine Optimization - “findability”

Step 1. Research

There are several key questions you need to ask before engaging SNM. The single most important question is….

“What do you expect to get out of Social Network Marketing”?

The answer will go a long way in managing your expectations, measuring benefits and return on investment.

From here we will:

  1. Determine which networks your target audiences are interacting within.
  2. Determine what level of interaction your target audience is having within these networks.
  3. Determine what conversations already exist about your company and within which networks.
  4. Determine what type of interactions users have within each network.
  5. Determine what other competing brands are doing.

Step 2. Set-Up

Once we have determined the best course of action (our strategy) we will recommend and set-up the most effective tools which may include:

Base Program:

  • Social Networks (ie. Facebook) including photos, video, content and links
  • Blogs - including photos, video, content and links with RSS Feeds
  • Online Events/News/Calendars/Surveys with RSS Feeds
  • Online Videos (ie. YouTube) including existing video content
    (Tools will be cohesively designed with existing branding wherever possible)

Enhanced Services:

  • Podcasts
  • Live Web Broadcasts
  • Widgets
  • Wikis

Step 3. SNM Management

Managing your Social Network Marketing endeavor is an on-going, daily process. SNM is about an on-going conversation with your market. We’ll keep the conversation going on your behalf.

It’s critical to understand that as the Internet evolves, so to does Internet marketing. In fact, search engine optimization (organic search marketing); paid search marketing (Pay-Per-Click), web content
and Social Network Marketing are becoming more and more inter-dependent every day. We provide you with one, clear and consistent voice where ALL elements of your online marketing program are working in concert.

We will research and write content for your blog, Social Network sites, twitter, online events/news/calendars/surveys, and manage your videos via youtube – all on a daily basis as required. We will manage your brand online and converse with your market online. In short, we will be your
online voice.

Services