All posts in: Social Media

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The Power of Pinterest

Since its inception in 2010, Pinterest has captivated and inspired users with its innovative yet simplistic visual discovery engine. Pinterest bringing stories to life and helping users (also known as “Pinners”) discover new things they want may want to plan, buy and experience in the future. The unique, visual nature of Pinterest continues to captivate new users with its continuous stream of content that Pinners simply love to engage with! Why is this social platform such a sensation? And more importantly—as marketers, how is Pinterest relevant to the modern marketing plan? Read on to learn a few of the many profound powers of Pinterest, according to the social media experts here at Borcz + Dixon: Inspire Your Audience: Today’s consumers continue to turn to Pinterest because they are looking to be inspired. Pinterest is a powerful way for businesses to reach both new and existing target audiences in a new and exciting way. Pinterest helps users find creative ideas and inspiration for future projects, events and […]

Continue Reading 10 Rules for Hashtag Usage

10 Rules for Hashtag Usage

In “The Trend Behind Hashtags,” we discussed where hashtags originated and the trends that keep them popular. Now it’s time to talk a little bit about using hashtags for both personal and professional use. 1. Keep it short and simple There’s no reason to make your hashtag a run on sentence. Hashtags are used to track trends and create conversations. If you have something clever to say, try saying it without jumbling the words together and placing a hashtag symbol in front. 2. Limit your hashtags to 3 at most I cannot stress this enough—there is absolutely no reason to use more than three hashtags. Doing so looks like spam. Furthermore, hashtags are used to capture the topic of what you’re posting about or the photo you’re sharing. You should not need more than three hashtags to summarize what you’re sharing. If you do, then you’re doing it wrong. 3. […]

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The Trend Behind #Hashtags

If you work in a company or industry that frequently attends, hosts or promotes conferences then you may be familiar with the moment you first used a hashtag. Such events as SXSW utilize hashtags to help Twitter users quickly filter through the Twitter Universe, simply by searching for #SXSW. The use of hashtags actually started way back in 2007 when designer Chris Messina suggested using the pound sign as a way to organize conversations on Twitter. Over time, the introduction of apps like Instagram offered similar search methods as Twitter, as hashtags allowed users to quickly find a favorite topic or theme. Instagram is a great example of where hashtags went wrong. Instagram, for instance, allows users to cross-post by simply checking multiple apps when publishing a photograph. Seeing as Facebook is a photo-sharing heavy social media outlet, many photos on Facebook quickly became bumped posts originally shared on Instagram. […]

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The Importance of Social Media Marketing: Looking Beyond the ROI

Anyone still struggling to decide if their business should be actively marketing on social media is, lets face it, pretty late to the game at this point. Of course every business should have a social media strategy in place. The competition has likely already been marketing through social media and these days, their customers expect to easily find them throughout the growing number of social media profiles. Social media is more than just ‘Likes’ and ‘Tweets’ these days, as it has quickly evolved into an integral role in almost every business’s sales cycle. It is a very powerful tool in the right hands, but it can still be an effective means of advertising with even basic attention.  Imagine taking the most important metrics of every popular advertising medium over the last few decades (reach, frequency, engagement, direct response, tracking, etc..) then rolling it into one shiny little package and you’ll […]

Consistency isn’t Just for the OCD

Your tendency and desire to ensure your social media profiles match does not make you OCD. In fact, it’s something worthy of applause. Social media is ever changing. By the time you finish reading this, some new feature, product or network has launched. How ever will you keep up? Rather than worry about staying on top of social media, perhaps just focus on how you can best manage your current presence. Let’s start with the basics. Facebook Do not use blurry images. Do not use blurry cover images. Do not forget to upload a profile and cover image. For whatever reason, this needs to be said. Whether you’re an individual or a business, do not use blurry images, ever. Since most people setup a Facebook account before all other accounts, take note of your address and description. This is more relevant for company pages. Are you spelling out your state […]

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How Social Media Has Changed the Dynamics of Marketing

The introduction of new media, specifically social media, has changed the world of marketing and how business professionals communicate with and market to consumers. Consumers are no longer passive, and there is a new expectation of quick gratification when it comes to searching, finding, and having information. Traditional methods of marketing (print, tv, radio, etc.), although not irrelevant, are no longer enough. The game has changed and marketers have had to adapt to the new way people are now communicating, connecting, and consuming information. One of the most noticeable changes is that marketing has become much more “conversational” in nature. Social media has enabled people to have a voice and a chance to be heard as much or as little as they want. This is why it has become important for advertisers to change the way they view their customer base. With traditional ways of advertising seeming to come across […]