Thought this was a great crystallization from searchmarketland of some high level Search Engine Optimization concepts for any business. Think for a minute about your industry and how these ideas might work. Or better yet, let’s strategize together and then we can help you implement.
Three thoughts from an SEO perspective:
1. What keeps changing in your market that people love to talk about?
In the New Home Sales industry, maybe it’s interest rates, government tax credits or local market conditions. There’s a ton of stuff changing every day that your audience would be interested in.
2. What stats could you create that would be remarkable and mention-worthy?
Again, New Home Sales. Piece of cake. New sales stats, your own trafic worthy of boasting about? What about web traffic?
3. What prevents your competitors from being honest? What can’t they write about that you can?
Maybe they can’t claim the same level of community amenities or services.
See.. not that hard. Simple concepts that can help you generate valuable, relevant content for your website for search engine optimization and higher page rankings in the search results pages for better “findability”.

