Thought you might find this interesting reading.
Following are some excerpts the current issue of the NAHB’s IDEAS Sales + Marketing cover story on the Do’s & Don’t of Internet Marketing. By Scott Huber
• 1/3 of home buyers used the Internet as the FIRST step in the home buying process.
• 87% of all home buyers and 94% of buyers aged 25 to 44 years used the internet to search for homes.
(Source: NAR Profile of Home Buyers and Sellers 2008 study. Nov. 2008)
DON’T – Buy Web traffic with Traditional media.
While you need to put your web address in all of your marketing materials, some marketing directors tell me this is a strategy in driving traffic to their Website. Another example is the spike in Web traffic after a full-page ad runs in the Sunday real estate section. How much did that traffic cost? Break down the math. You can buy clicks on Google for $1 to $4 each. What if you $10,000 on that ad and had only 1,000 visitors? That is $10 CPC. Buying web traffic using traditional media is costly, ineffective, and hard to quantify.
DON’T – Do Social Media When You Can’t Do The Basics.
No Doubt about it, social media marketing is the hot new thing. It can help generate buzz about a community or your product, but it takes someone on your staff’s time to constantly manage it. If your website can’t take advantage of the traffic it receives, and if you can’t measure results of your efforts, take a pass on social media right now and focus on the basics. (More on Social Network Marketing below….)
Internet Marketing is the present and the future.Focus on making an effective Website and measure the results. It will be the foundation of your business, and will give you excellent returns for years to come. You’ll wonder why you didn’t do it sooner.
Pick up the latest issue for the full article: http://www.nahb.org/generic.aspx?genericContentID=98051
For more information on how BORCZ:DIXON can help your business with internet marketing, click here: www.borczdixon.com
