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Continue Reading 10 Rules for Hashtag Usage

10 Rules for Hashtag Usage

In “The Trend Behind Hashtags,” we discussed where hashtags originated and the trends that keep them popular. Now it’s time to talk a little bit about using hashtags for both personal and professional use. 1. Keep it short and simple There’s no reason to make your hashtag a run on sentence. Hashtags are used to track trends and create conversations. If you have something clever to say, try saying it without jumbling the words together and placing a hashtag symbol in front. 2. Limit your hashtags to 3 at most I cannot stress this enough—there is absolutely no reason to use more than three hashtags. Doing so looks like spam. Furthermore, hashtags are used to capture the topic of what you’re posting about or the photo you’re sharing. You should not need more than three hashtags to summarize what you’re sharing. If you do, then you’re doing it wrong. 3. […]

Continue Reading Hashtags

The Trend Behind #Hashtags

If you work in a company or industry that frequently attends, hosts or promotes conferences then you may be familiar with the moment you first used a hashtag. Such events as SXSW utilize hashtags to help Twitter users quickly filter through the Twitter Universe, simply by searching for #SXSW. The use of hashtags actually started way back in 2007 when designer Chris Messina suggested using the pound sign as a way to organize conversations on Twitter. Over time, the introduction of apps like Instagram offered similar search methods as Twitter, as hashtags allowed users to quickly find a favorite topic or theme. Instagram is a great example of where hashtags went wrong. Instagram, for instance, allows users to cross-post by simply checking multiple apps when publishing a photograph. Seeing as Facebook is a photo-sharing heavy social media outlet, many photos on Facebook quickly became bumped posts originally shared on Instagram. […]

Consistency isn’t Just for the OCD

Your tendency and desire to ensure your social media profiles match does not make you OCD. In fact, it’s something worthy of applause. Social media is ever changing. By the time you finish reading this, some new feature, product or network has launched. How ever will you keep up? Rather than worry about staying on top of social media, perhaps just focus on how you can best manage your current presence. Let’s start with the basics. Facebook Do not use blurry images. Do not use blurry cover images. Do not forget to upload a profile and cover image. For whatever reason, this needs to be said. Whether you’re an individual or a business, do not use blurry images, ever. Since most people setup a Facebook account before all other accounts, take note of your address and description. This is more relevant for company pages. Are you spelling out your state […]

Continue Reading Stop Misusing Color

Stop Misusing Color

Color is not to be misused. It demands attention, sets the tone and evokes emotion. Yet, many of us misuse color. Well, stop it! Stop thinking color has to be this or color needs to go here or there or represent this and that. The question is, can you make the color work? Does the color represent the look and feel you’re trying to achieve? Does the color represent your message? Color is best when it follows your first instinct. Unless you have bad instincts, always go with your first reaction. Disclaimer—if you make bad decisions and have poor instincts, it is advised that you work with someone who does not! Why? Color should be carefully chosen, but it should not be overanalyzed. Color is color. It either works or it doesn’t. It’s kind of like a hair cut. If you get a bad haircut, maybe it’s bad because you […]

How Paper is Made

As promised in my last post, An Ode to Uncoated Paper, I am back to talk about the paper making process. Talking about paper, without sharing details on how it’s made, would feel too much like cheating you out of valuable knowledge! Besides, you’ll be amazed at what you’re about to learn. Let’s keep this basic shall we? The paper machine has four principal units—forming section, press section, drying section and machine calendaring. Not so complicated and I bet you’re wondering if the machine calendaring is where calendars are made. It’s not, by the way. Forming Section Here is where the paper stock, before it becomes paper, is first diluted with water to create a special pulp consistency. It is then pumped into the headbox and the pulp is spread along the width of the machine which moves the pulp onto a finely-woven plastic belt. The water is then drained […]

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An Ode to Uncoated Paper

Let’s talk about uncoated paper and why it’s my favorite. Now, you may be thinking that shiny glossy coated paper is far superior, but this is not the case. Most people, including clients and some colleagues, often assume that the silky glossy sheen adds a level of elegance to printed paper pieces making it an ideal choice for business cards and marketing brochures. Its smooth finish varies from an eggshell to glossy texture. Sure, super-super glossy paper can get pretty fancy and coated paper includes its own roundup of funky textures. Coated paper is pretty cool when we’re talking about synthetic, tear-resistant and water-resistant papers. Imagine the endless possibilities of tear-free or water-resistant paper. Got your wheels turning now I bet! Now, let’s introduce why I love uncoated paper all the same and if not more. First and foremost, uncoated paper comes in all the pretty colors and textures. Do […]