Archive for: February, 2014

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#FTWs and #fails of Online Content Marketing

So, as you can tell from the title of this blog post, we’re going to be chatting about online content marketing. As you can also tell from the title of this blog post, we will be discussing the #FTWs and #fails of said online content marketing. If you’re scratching your head because you don’t know what a hashtag (#) is, you need more help than I can give you in this post. But if you just need a little clarification on what #FTW and #fail have to do with online content marketing, here are some quick definitions: #FTW: This stands for “For The Win,” and is basically used to describe something that is totally awesome. For example, “Wow, my content marketing campaign is really taking off! My company/client/brand is starting to see incredible results from this campaign. Online content marketing #FTW !!” #fail: This means exactly what the actual word […]

Why Adwords is the Best SEO Tool Around

For those who don’t know, Adwords is the system used to get paid ads in the sponsored section of the Google Search Engine. SEO is all about getting your site to rank in the organic “unpaid” results. They are two very different things. So what does Adwords have to do with your SEO efforts? One word… testing. How do you know which keywords you should be striving to rank for if you don’t run some tests first? The truth is you don’t. You might be able to guess or make an assumption, but you don’t truly know until you start bringing in traffic for your desired keywords. The Expensive SEO Mistake Many Businesses Make Let’s take a look at what many businesses do. First, They pick a handful of keywords and say to themselves, “If I could just rank for these keywords my business would take off!” Then they hire […]

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How Social Media Has Changed the Dynamics of Marketing

The introduction of new media, specifically social media, has changed the world of marketing and how business professionals communicate with and market to consumers. Consumers are no longer passive, and there is a new expectation of quick gratification when it comes to searching, finding, and having information. Traditional methods of marketing (print, tv, radio, etc.), although not irrelevant, are no longer enough. The game has changed and marketers have had to adapt to the new way people are now communicating, connecting, and consuming information. One of the most noticeable changes is that marketing has become much more “conversational” in nature. Social media has enabled people to have a voice and a chance to be heard as much or as little as they want. This is why it has become important for advertisers to change the way they view their customer base. With traditional ways of advertising seeming to come across […]

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How to Write Shareable Content

Who would’ve ever thought that blogging and social media would become such a big part of a business’s online marketing plan? While many old-school marketers have pushed off this crucial component – they can no longer deny its benefits for any business.  Not only is it a vital step for SEO purposes (more on that later) but it connects you with your readers and fosters lasting relationships. Many writers struggle with how to create content that will capture readers.  They may put endless hours into a single blog article, only to see a few measly clicks or visits to the post.  Here are a few expert tips on how to write content that’s easy to read, interesting, and original. Keep it simple, stupid While I try to refrain from cliché sayings, “Keep it simple, stupid” is just so applicable.  If you have a complex idea or topic to write about, […]